We cant find the right or only just one definition for Café do Luis. Some people call it a bar, other a snack-bar, a restaurant, a boutique, but the truth is that Café do Luis is a place to drink, eat and have fun.
The right approach to the branding was to create something that could represent the brand, by having the ability to change some variations without losing the core identity.
We did a modern, minimalistic and dynamic rebranding. This new approach allows the main brand to shape and swift through different colors and icons, which represents everything that you can find in Cafe do Luis.